Redesigning Zendesk...

The main project I’ve been focused on has been the rebrand and redesign of all Zendesk products, which is based around the Electroid Design Language I’ve been developing over the past year. With acquisitions such as BIME and Zopim using a very different style than what Zendesk has traditionally focused on, we needed to come up with a unified design language that would provide a unique and charming visual and interaction style that aligned with the work our Brand team is doing, while also embracing simplicity and extensibility to make it easy for various teams to work with. One of the driving principles behind our approach is to embrace trends in consumer software design to both differentiate ourselves from other B2B software offerings but also provide a more familiar (and hopefully fun) user experience to the agents that are actually using this software day in and day out.

Beyond that, unifying design patterns has allowed us to move faster on product and feature development, both on the design side and also development as there are CSS and React components available for all major elements via the Zendesk Garden Project. The end result is an environment where design and development can iterate and move faster, while ensuring that all of our products feel consistent and like they are part of the same family.